SEO, or Search Engine Optimization, is the process of improving a website so that it can appear more prominently in search engine results. When people search for information, products, or services on search engines such as Google, SEO helps websites become easier for search engines to understand and for users to discover.
How Does SEO Work?
Search engines use automated systems to discover, understand, and organize web pages. When someone searches for something, the search engine evaluates many factors to determine which pages are relevant and useful for that particular query.
SEO involves improving different aspects of a website so search engines can better understand its content and users can have a better experience.